I helped rebrand Camino chocolate in Canada. Camino means path/road in spanish so we based the packaging on maps. Interestingly, the original meaning of ‘trade’ also means path or ‘tread’. The lovely packaging was designed by Karacters in Vancouver and i got the very important job of drawing funny little fellas all over it.
Have a look at Camino’s website, (their chocolate range is amazing, v interesting flavours) or read more about the project on lovelypackage.com blog